Core Drill Segment

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August 20th, 2010 admin Leave a comment Go to comments

A sick society Must focus on their core competencies

The surgeon operates Only One patient at a Time. Similarly, a Company patient is to focus on their core competencies.

During the delivery Phase when the company is on the verge of bankruptcy, there are time limits and resources. The company has to concentrate All its resources to do important things just Right.

You must have a Strong emphasis on Laser As a surgeon focuses on a Single operating Field during surgery. If you are a patient, it will allow Your surgeon to operate on you and, simultaneously, another patient.

Similarly, a company crisis should focus solely on their core competencies and try to get rid activities that do Not contribute to the objectives of the baseline, and those who Can not immediately improve your cash Flow. In such critical circumstances, costs can succeed even much smaller, ensure that doing a better Job with Business and the skills they already possess.

To Free up resources for the challenges of business heart of the company to divest all unprofitable enterprises or unbound. Very often, in an attempt to improve Sales Performance, companies with a Lot of problems Top sales contracts with a minimum profit margin. This is Equivalent to the purchase Registration and often become further financial losses. This scenario is equivalent to having a lot of spice, but not meat.

What's better than amputate all loss-making enterprises and unprofitable sales whenever possible. According to the Standard surgical procedure if there is pus, delete it.

In fact, the famous Chinese Military strategist Sun Tzu believed in the principle of concentration to fight a war. He said: "The Strength of a Army does not depend on Large forces. Do not Advance relying on sheer numbers. Rather, we must focus the strength and correctly anticipate the movements the enemy to capture it. "

To compete on the world market, is important to note the attention to a specific segment, Olivetti has lost its competitiveness, its Product lines multiply Machines writing to the Computer. When the market is 58 million people in Italy, a Wide Range is Very Good. But when he Olivetti world could not compete.

Hyundai, a major Korean conglomerate S loses interest in seeking expansion. It is involved in all Types of businesses ranging From chemicals, Construction shipbuilding, Engineering, Automotive, pharmaceutical, etc. confuses the minds of customers. When the financial crisis Hit S Korea in 1997, Hyundai has been one of the chaebol first to collapse. Marketing will focus on specific niches of wealth are usually found in niches.

Giant Soft drink Coca-Cola Case to enter the bottled Water market in Europe with the launch of "Pure'water Dasani. News Broke the water treated in the Coca-Cola contains no chemicals to cause cancer and had to withdraw Dasani from the market, creating a lot of bad taste. Well that Coca-Cola and "pure water" are in the soft drinks category, technology and knowledge can be very different. Coca-Cola should have stayed with the "Real thing", its core competencies.

Remember to focus the laser. The laser is actually a poor source of energy. A laser takes a few Watts of Power and focuses on a coherent sequence of Light. A few watts of energy are not useful. However, the laser can Diamond Drilling, cancer Cells and eradicate harder Rock and LASIK for the treatment. Similarly, firms with a laser sharpness can dominate market. When a company does not focus its energy is dissipated More limited too Many Products or markets.

About the Author

Dr Mike Teng (DBA, MBA, BEng) is the author of Best-selling Book, "Corporate Turnaround: Nursing a Sick Company Back to Health." He is known as the "Turnaround CEO in Asia" by the media.Check Out the Corporate Turnaround ebooks and Video at www.CorporateTurnAroundExpert.Com